Symphony Evolution

project

Brand Evolution

client

Symphony Communication Services

my role

Lead Designer

objective

Evolve the Symphony brand from a young tech startup to a growth-focused, professional enterprise company with a pinpoint focus on secure team collaboration

logo evolution

2014, 2017, 2018

The Symphony logotype on a connected mesh background is the most visible element of the identity—a universal signature of all Symphony communications. It’s a promise of security, privacy, and collaboration.

The mesh background is formed by a variety of triangles that all connect, and range in color from teal to indigo. The corners of each triangle can move around to suit the layout or message, but should always be within the confines of an enclosed, secure space.

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guidelines and applications

Will Yang, lead designer
Eric Chao, creative director
© Symphony Communication Services