Living Spring
project
Branding System
client
Living Spring Global Foundation
my role
Art Director
Lead Designer
objective
Create a brand identity that aligns with the company vision to “go and make disciples of all nations” (Matthew 28:19)
design exploration
concept sketches
concept sketches
selected concept sketches
concept development
logotype exploration
symbol exploration
concept 1: top view of springs of water
concept 2: hidden water drop formed by water ripples
concept 3: water springs to life, a tree of growth, global reach
design solution
full color logo, custom lettering inspired by symbol shape
full color logo on black
stationery system, website
Featured in American Graphic Design Awards
primary typeface
secondary typeface
color palette
business card
business card, four back sides
branding video intro
Will Yang