project

Event Branding

client

Symphony Communication Services

my role

Lead Designer

objective

Design event branding, conference space and signage

As the brand evolution design wrapped up, we started design concepts for Symphony’s conference of the year, Innovate.

The core branding element is a newly designed security strip that alludes to the unique security model of Symphony’s messaging and collaboration platform. Since the new evolved brand was still relatively new and unseen by our clients, our strategy was to showcase Symphony’s evolved branding prominently. Many graphic elements from the brand evolution as well as new visuals specific to the conference were blanketed throughout the event space, giving all attendees a completely new Innovate conference experience.

Will Yang, lead designer
Eric Chao, creative director
© Symphony Communication Services